Golf Business Forum

Event brand design, room design and signage design.

The Golf Business Forum was created as a new, innovative and leading industry event for the golfing community. This business conference has a strong focus on doing different, and creating a forum where every person that may have a touch point with golf can come together and find ways to continue to bring golf to the broader community and into the future.

The brand mark and logo was designed and developed to give the event a unique identity that captured a sense of golf, people, environment and community. A unique conference hub area was also designed to give the event a totally different experience. Guests used to a standard exhibition space were inspired when they entered the room to find a design installations, open exhibition design areas, and a communal lounge networking space to connect or unwind. 2016 brought the outdoors in, with natural greenery and tall Eucalypt installation; while 2018 brought in a cloud (or golf ball) design into the space to create a stunning central room feature.

First launched in 2016, the biannual conference experienced a brand evolution bringing on fresh colours for the 2018 event, with planning in progress for 2020.

Created at EMG Events Agency.