PlushFund

facebook app design and digital, print and outdoor assets

PlushFund was a Facebook competition to promote and launch Maybelline’s latest mascara, MegaPlush. It plays on the idea of the New York trust fund baby with a mega plush lifestyle.

The Plush Fund look and feel was designed in line with existing Mega Plush collateral. Typography gave the design an editorial style layout to appeal to the consumers.

Artwork roll out included digital banners, print, outdoor, tram wraps, bus backs and point of sale.

Created at McCann Melbourne.