Specsavers Catalogue
Design and Art Direction
Specsavers have a competitive product offering, so the catalogue is an opportunity to showcase their designer credentials and exclusive collections they offer.
This design shifts the Specsavers communication away from traditional hard retail, singular price offering, to achieve a result that is a lifestyle, fashion and design catalogue.
Created at McCann Melbourne.
Catalogue– cover
Designer spread
Range spread Photography: Garth Oriander
Kids spread